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Vancouver video series production · Arksiri × Focus Hairun

Arksiri: discovering Canada through conversation.

Useful brand content starts with questions the audience cares about. Arksiri and Focus Hairun co-produced a series exploring life in Canada through campus visits and personal conversations about learning, community and settling in.

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Sarah and Jiawei Zhang at UBC, with Focus Hairun and Arksiri marks on the original cover
Selected 2022 programmes: a conversation at UBC and an interview with James Wang.

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Project context

Turn the audience’s questions into a programme worth watching.

People exploring another country are interested in more than application procedures. They want to understand campuses, communities and daily life. Conversations and real locations give a brand room to offer a fuller introduction than a single company commercial.

Delivered by Focus Media

A branded series with location and studio conversations.

  1. 01Production of the Life in Canada interview series
  2. 02On-location interview at UBC in Vancouver
  3. 03Conversations about Canadian life and society
  4. 04Co-production by Arksiri and Focus Hairun

How the work creates value

One programme, different ways to explore a topic.

One episode visits UBC with Jiawei Zhang to discuss campus life and newcomer integration. Another features James Wang discussing Canadian life and social topics in 2022. The different settings serve one editorial series built around audience interests.

Real work and delivery capability

Campus visits and conversations about life in Canada.

The UBC artwork and series descriptions identify Arksiri and Focus Hairun. These are 2022 productions, with roles and topics retained in their historical context. Inclusion does not imply an endorsement of the client brand by a guest or by UBC.

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FAQ

Three questions about Arksiri · Life in Canada Series

Who produced this series?

The series was co-produced by Arksiri and Focus Hairun. Focus Hairun is the joint venture established by Focus Media and Hairun Media; the original production credits are retained.

Which programmes are included?

The collection features Sarah’s conversation with Jiawei Zhang at UBC and an interview with James Wang about life and society in Canada. Both retain their original 2022 publication dates.

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Build a brand programme your audience can return to.

Start with the questions your customers ask. Focus Media can plan interviews, location-based content and an ongoing series around them.

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