Vancouver Social Media Management:Give Every Platform a Job in Acquisition, Sales and Retention
One team keeps every platform working toward the same sales objective.
Focus Media starts with one priority offer and gives each platform a clear job. We supply ready-to-post Xiaohongshu and WeChat Channels materials for your team to publish. We manage updates on WeChat Official Account, Instagram, Facebook and Google Business Profile. Content is adapted for each channel, with customer feedback shaping the next cycle.
Focus Media supports Sky TCM’s website, ongoing updates, SEO/GEO and social accounts across Facebook, Instagram, Xiaohongshu and WeChat Official Account. The work gives this Richmond clinic a consistent way to introduce its services and visitor information.
Focus Media designed, developed and hosts Laser Dental Clinic’s bilingual website, with ongoing Facebook, Instagram, Xiaohongshu, WeChat Official Account, Google SEO/GEO and website updates. The work connects the clinic’s web presence with regular brand communication.
As Guaranti developed beyond mortgage brokerage toward a one-stop wealth-management platform, its brand needed to explain that broader direction. Working with founder Elvis and the marketing team since 2015, Focus Media has brought positioning, visual identity, the website, social content, business films and AI inquiry handling into successive stages of that work.
“Every channel is active, but nobody can explain what each one is for.”
01
“The team runs out of assets and searches for something to post every day.”
02
“Engagement looks good, but sales says the customers are no better.”
03
Look beyond the surface symptom
Where the customer path is really breaking
Platforms have no division of labour
The same asset is copied everywhere without adapting audience, context or next action.
Production runs on emergencies
No columns, asset library, filming rhythm or approval ownership support consistent operation.
Reporting ends at engagement
Followers, views and likes are disconnected from site visits, qualified inquiries and sales feedback.
Focus Media method
From assessment to sustainable operation
01
Assign channel roles
Select primary and supporting platforms based on the buyer and intended business stage.
02
Build a production system
Plan columns, filming, design, adaptation, approval and asset management.
03
Make publishing ownership clear
Your team publishes our Xiaohongshu and WeChat Channels materials. We manage updates on WeChat Official Account, Instagram, Facebook and Google Business Profile. Comment and message responsibilities are agreed separately.
04
Review business action
Connect content to website, inquiry and sales records to set the next priority.
Core deliverables
Channel role, audience and quarterly content plan
Editorial, short video, long video and platform adaptations
Publishing, approval, comment and message workflow
Content, visit, inquiry and reuse reporting
Observable progress signals
Each platform has a defined audience, content role and action
Production and approval stabilise while assets are reused intelligently
The team can distinguish surface engagement from qualified customer action
Evidence and outcome boundary: Xiaohongshu and WeChat Channels receive ready-to-post materials for client publishing; WeChat Official Account, Instagram, Facebook and Google Business Profile receive managed updates. Filming, comments, messages and other platforms are scoped separately. Distribution, inquiries and sales are not guaranteed.
Check fit before scope
When this work is worth starting
Good fit
Several social channels need consistent operation
The team can provide people, places, expertise and timely review
Social should connect to web, sales and customer service
Wait before starting
Only posting is requested without facts, assets or approval
Purchased followers, fake engagement or guaranteed virality define success
FAQ
Questions to settle before deciding
Do we need to operate every platform?
Usually not. Start where target customers are active, useful content can be sustained and a business action can be supported.
What does each channel receive, and how often?
We supply ready-to-post Xiaohongshu and WeChat Channels materials for client publishing, and manage updates on WeChat Official Account, Instagram, Facebook and Google Business Profile. CAD $299 Business includes two updates per channel per month; CAD $499 Growth includes four. Commerce moves the three Chinese platforms to one per week, replacing the monthly four; the other three stay at four per month. Chinese and English versions count as one update. The 52 website updates are separate.
Are filming and design included?
They can be. Scope can combine topics, scripts, studio or location production, editing, design, publishing and adaptation.
Who replies to comments and messages?
Focus Media and client responsibilities, direct-answer scope, escalation conditions, timing and records are defined before launch.
How is social media ROI measured?
Define each channel role, then review content quality, relevant visits, qualified inquiries, assisted conversions and sales feedback with attribution limits.
From method to real work
Continue with the method and the work behind this service.
Buyers move between Google, AI, video, social media, websites and advice. Learn how to build a connected customer decision network without abandoning useful funnel metrics.
Customers decide whether to contact you as they browse your website, read an article or watch a video. Use this three-step method and five-sentence template to explain what you sell, why they should choose you and how to get in touch.
Focus Media produced separate English and Chinese event films for the Mel Elegance Lavender Farm opening in Delta, BC, ready for YouTube, web and WeChat.
Focus Media filmed Vancouver’s 2026 Art Wealth Summit and produced a 14-minute Chinese feature plus a 95-second English highlight for web and social use.
Send the current accounts, one priority offer and a recent content sample. We will recommend what each platform should do and show a before-and-after content example adapted for different channels.