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Vancouver podcast · executive interviews · content operations

Turn founder expertise into a content series that keeps generating demand.

From Sarah Yu’s conversation with Yue-Sai Kan to ongoing programmes with founders and professionals, Focus Media helps people share their experience on camera. We bring together editorial planning, filming, editing and publishing to create content audiences can return to.

Original cover of Sarah Yu’s interview with Yue-Sai Kan, produced by Focus Media
Featured interview: Focus Media founder Sarah Yu in conversation with Yue-Sai Kan.

Project context

Founder expertise cannot influence customer decisions when it stays in meetings and private conversations.

One interview or article rarely builds durable recognition. Focus Media helps founders create a consistent programme that turns ideas, cases and industry judgment into searchable, watchable and shareable content.

Delivered by Focus Media

Every episode is shaped around your perspective and audience.

  1. 01Format positioning, topics and interview preparation
  2. 02Studio recording, camera, sound and post-production
  3. 03Long-form, short edits, thumbnails and platform versions
  4. 04Publishing assets or platform operations within the agreed scope

How the work creates value

One interview captures an idea. A series builds trust over time.

Long-form content preserves the full argument, short clips open distribution, written content supports search and social, and regular publishing creates audience expectation.

Real work and delivery capability

Podcasts, executive interviews and owned media keep expanding professional influence.

Personal interviews, founder programmes and owned media each have a distinct voice. Wendy Yuan Unfiltered Podcast showcases English-language production, while North America Observer publishes ongoing WeChat content.

Wendy Yuan Unfiltered Podcast video thumbnail
Podcast

Wendy Yuan Unfiltered Podcast

English long-form interviews produced, edited and supported through publishing operations.

Explore podcast
North America Observer brand banner
Owned media

North America Observer

Focus Media's own WeChat and WeChat Channels content production, publishing and review system.

More Focus Media work

Explore related brands and interview series.

Current updates and related insights

From the long-term case to the latest launch, event or interview.

Explore recent films, project updates and ideas for your own business marketing.

FAQ

Questions about Founder content and owned media

How can a podcast become a business marketing asset?

A consistent programme answers customer questions, demonstrates founder judgment and creates long video, short clips, articles and social posts that support search, trust and sales.

What platform content can one interview create?

One interview can produce a full episode, multiple short clips, written summaries, thumbnails, captions, WeChat articles, YouTube videos and other social versions.

Can Focus Media handle production, post and publishing operations?

Projects can include format planning, hosting, recording, editing, covers, captions and platform versions. For new projects, we provide Xiaohongshu and WeChat Channels assets for clients to publish; managed publishing on other platforms is agreed separately. Production does not guarantee press coverage or viewing figures.

Start a project like this

Make your expertise the subject of the next conversation.

Share your topic, intended audience and whether you have one episode or a series in mind. We will discuss planning, hosting, filming and editing, then scope a production proposal and quote.

Plan my interview or podcast