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Vancouver multilingual web · corporate video · social operations · AI reception

Guaranti: A brand that evolves with the business.

As Guaranti developed beyond mortgage brokerage toward a one-stop wealth-management platform, its brand needed to explain that broader direction. Working with founder Elvis and the marketing team since 2015, Focus Media has brought positioning, visual identity, the website, social content, business films and AI inquiry handling into successive stages of that work.

Visit the live Guaranti website
A professional group identity and clear service paths: actual live website interface
The live Guaranti website connects multilingual content, consultation forms and an AI customer-reception entry point.

Live website views | Trilingual web, client stories and practical tools

One group website carries positioning, explanation and consultation.

Visitors can switch between Simplified Chinese, Traditional Chinese and English, then move from their own need into services, client stories, mortgage calculators or consultation. Every image below is from the live website.

A professional group identity and clear service paths: actual live website interface
Group homepage

A professional group identity and clear service paths

Layered navigation connects the group introduction with individual services. This website gallery was captured on September 6, 2026 and records that version.

The group brand on mobile: actual live website interface
Mobile homepage

The group brand on mobile

The mobile layout retains the group’s identity, service introduction and consultation access.

A dedicated page for a specific service: actual live website interface
Service detail

A dedicated page for a specific service

A dedicated heading, explanation and action link organise each service into a focused page.

Useful tools within the website: actual live website interface
Tool centre

Useful tools within the website

Six calculator categories use consistent cards and entry points, extending service information into useful interactive tools.

Project context

A broader business needs a clearer story.

The move from mortgage brokerage toward wealth management called for a fresh way to introduce Guaranti. Focus Media worked with its founder and marketing team on positioning, service narratives and communication priorities, then carried those decisions into the visual identity, website, sales tools and ongoing content. Knowledge built through the long-term partnership informed each new stage.

Delivered by Focus Media

From brand direction to the content customers see

  1. 01Brand positioning, messaging and visual identity
  2. 02Simplified Chinese, Traditional Chinese and English website and sales tools
  3. 03WeChat, Facebook and Instagram content
  4. 04Business films and executive programmes including Jiajian Qiguan
  5. 05Event planning and management support
  6. 06AI inquiry-agent deployment and business-knowledge training

How the work creates value

A brighter gold identity supports a broader brand story.

The latest visual direction moves from black and gold toward a brighter, more approachable gold palette, intended to convey intelligence and warmth. The website organises services, client stories, tools and consultation options. Films, interviews and social content explain the business over time, while AI inquiry handling connects initial questions with team follow-up. Each format follows the same positioning.

Real work and delivery capability

From the group website to a long-running interview programme.

The website brings together the group story, services, client stories and consultation tools. Business films and Jiajian Qiguan give the founder an ongoing format for sharing his perspective. Each has a distinct job within Guaranti’s brand communications.

Current updates and related insights

From the long-term case to the latest launch, event or interview.

Explore recent films, project updates and ideas for your own business marketing.

FAQ

Questions about Guaranti integrated marketing

How long has Focus Media worked with Guaranti?

The partnership began in 2015 and covers positioning, visual identity, the group website, sales tools, social content, films, interviews, event support and AI inquiry handling. Focus Media works with founder Elvis and the marketing team to develop the brand as the business evolves.

Which customer entry points are available on the live Guaranti website?

The website provides Simplified Chinese, Traditional Chinese and English content, with services, insights, customer stories, calculators, consultation forms and a visible AI customer-reception entry point.

What does the AI reception entry point do?

It gives visitors a first enquiry path and uses approved public business information to answer or guide the next step. Questions requiring professional judgment or further service move to the human team.

Start a project like this

Your business has evolved. Help customers see what comes next.

Tell us what is changing in your business. Focus Media can clarify the priorities for your positioning, website and content, then plan the first phase of implementation.

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