Are the services understandable?
Give actual services their own useful introductions, using accessible language and a clear way to ask questions. The clinic reviews professional content, with each page answering a defined question.
TCM Clinics · Acupuncture Practices · Bilingual Content
TCM & Acupuncture Clinic Marketing in Vancouver
Help more patients get to know your clinic through bilingual websites, practitioner interviews and local search.
Before contacting a clinic, people need to understand its practitioners, services, locations and booking options. Focus Media coordinates bilingual websites, search content and social marketing to make that introduction clear.
For independent practices, multidisciplinary teams and multi-location clinics. Content reflects the clinic’s actual services, with professional judgment remaining with the practice.
Explain the practice and the practical next steps.
An existing website, booking system or WeChat account does not automatically make information easy to find. We review the patient’s route through that information before setting priorities.
Are people and locations easy to navigate?
Connect practitioner profiles, locations, directions and booking links. Visitors should not have to reconcile conflicting addresses across a multi-location website.
Does each language work for its readers?
Keep facts consistent while adapting explanations for English and Chinese audiences. Related films, articles and social posts lead back to the right service pages.
A clear website, useful content and visible booking links.
Focus Media coordinates website and content planning, so the practice does not have to re-explain the same business to separate production, web and social teams. Each phase starts with a defined need.
Organize your online clinic introduction
Plan bilingual service, practitioner and location pages. Check mobile reading and booking links. Existing booking destinations can remain in place; new integrations are assessed separately.
Explore the service : Organize your online clinic introductionBuild search content around real services
Organize local information, page topics and common questions. Keep the clinic’s name, address and professional details consistent while improving useful content over time.
Explore the service : Build search content around real servicesDevelop a sustainable professional content plan
Use clinic-reviewed interviews, articles and short films across the website and social channels. Give each piece a specific question to answer and a relevant next destination.
Explore the service : Develop a sustainable professional content planIntroduce the people behind the practice
Plan practitioner interviews, clinic introductions and service explainers using real people and surroundings. Scripts and professional statements are confirmed with the clinic before production.
Explore the service : Introduce the people behind the practiceRelevant Work
Clinic projects that connect websites and ongoing marketing.
These are separate client projects, each with its own brand, team and service information.
Multi-location bilingual website and content
Canadian Western TCM
Four clinic locations, practitioner profiles, services and health articles presented on one website, with Jane online-booking links.
View the project : Canadian Western TCM
Website and ongoing integrated marketing
Sky TCM
Clinic website work alongside Facebook, Instagram, Xiaohongshu and WeChat content, SEO/GEO and ongoing website updates.
View the project : Sky TCMProfessional Content & Interviews
Dr. Lu Professional Interviews
Professional interview productionTopic-led conversations introduce a practitioner and their perspective. The published work shows interview planning, conversation and production for practices considering their own professional content.
View the projectWho This Is For
Start with the need that matters now.
Who This Is For
- You need a clearer introduction to the TCM, acupuncture or other services you actually provide.
- You want bilingual web pages, practitioner content and ongoing social marketing to work together.
- A professional reviewer can confirm your content, team details and location information.
Define the first phase
- Choose the priority services, locations and inquiry questions.
- Review service pages, practitioner profiles and booking links.
- Agree on first-phase deliverables, content review and updates.
How progress is reviewed
First check that service and location information is complete and booking links work. Where the clinic has suitable data, review progress toward inquiry or booking. Page views are not treated as attended appointments.
Questions before getting started
Do we need to replace our existing Jane or other booking system?
Not necessarily. The website can continue linking to the booking tools the clinic uses. Deeper connections require a review of platform capabilities, permissions, workflows and scope. Migration or deep integration is not assumed.
Should English and Chinese service pages be identical?
Business facts, team information and service scope should agree, but the wording need not be a literal translation. We organize each version for its readers, with the clinic confirming professional terms, credentials and service statements.
Can you produce practitioner interviews and short videos?
Yes. We can define a production scope for practitioner interviews, clinic introductions and topic-led content, from planning through editing. Professional opinions remain within the speaker’s practice scope, and patient images or personal information require appropriate permission.
How do we begin without creating a large preparation task?
Start with your current website and one thing you want to improve. The assessment helps identify necessary materials and review responsibilities. A first phase can focus on one service or location rather than rebuilding every channel.
Build a marketing plan around your TCM or acupuncture practice.
Book a free assessment for recommendations on bilingual service pages, local search, professional content and booking access. We will use your existing website and business priorities to plan the first phase. Patient records are not needed.
Book a Free Marketing Assessment