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Product video production · AirGO

AirGO: One product, introduced in your customer’s language.

Focus Media produced Chinese, English and French commercials for AirGO, featuring Focus Media founder Sarah Yu on camera. The English and French versions are featured below.

AirGO multilingual cooking product commercial
AirGO product commercials in English and French.

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Project context

A product needs an introduction its audience understands.

AirGO is a multifunction cooking product. Before looking further, shoppers need to understand what it is and how it fits into their kitchen. English and French films give different audiences an introduction built around the same product.

Delivered by Focus Media

Three languages. One coherent product story.

  1. 01Chinese, English and French product commercials
  2. 02On-camera presentation by Focus Media founder Sarah Yu
  3. 03Product introductions and usage-led storytelling
  4. 04Language-specific versions for different audiences

How the work creates value

Match the film to the audience, while keeping the brand consistent.

A business can select the English or French version to suit the page and intended audience. The product and subject stay consistent while customers hear the introduction in a familiar language.

Real work and delivery capability

Watch the English and French product films.

The two language versions present the same AirGO product. Together they show how multilingual commercials can supply relevant material for product introductions, websites and marketing.

AirGO multilingual cooking product commercial
Published work

AirGO multilingual commercials

The two language versions present the same AirGO product. Together they show how multilingual commercials can supply relevant material for product introductions, websites and marketing.

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Current updates and related insights

Continue with the thinking behind this work.

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FAQ

Three questions about AirGO multilingual commercials

Which language versions are featured here?

This collection highlights English and French AirGO commercials, giving the brand a version to match each audience’s language.

What should a brand prepare for multilingual product video?

Start with the priority product, audience languages, publishing channels and accurate product information. Focus Media can then plan the film and language versions. Current specifications, operating instructions and safety information remain the brand’s responsibility.

Start a project like this

Introduce your product in your customer’s language.

Tell us the product, target languages and publishing channels. Focus Media can plan the right commercial versions for your audience.

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