Cute Seal Baby-Care Brand Film
Diapers, training pants, wipes and cotton tissues appear in one baby-care brand film, giving the product family a coherent introduction.
Watch the complete film on YouTube
Vancouver product video production · Cute Seal
Focus Media designed Cute Seal’s current brand website and produced its baby-care brand film, plus commercials for sunscreen, wash-and-care products and vitamin D. The website and four selected films give the brand and its products a consistent presentation.

Selected Focus Media work
A baby-care brand introduction sits alongside separate sunscreen, wash-and-care and vitamin D commercials, giving each product family a clear place in the series.
Explore the Upperland Studio production archiveDiapers, training pants, wipes and cotton tissues appear in one baby-care brand film, giving the product family a coherent introduction.
Watch the complete film on YouTube
A focused commercial introduces Cute Seal's sunscreen through product presentation and use context, giving one product a distinct one-minute story.
Watch the complete film on YouTube
The wash-and-care set is presented as a coordinated product range, with a commercial built around brand visuals and product presentation.
Watch the complete film on YouTube
A standalone Cute Seal vitamin D commercial gives the product its own short film within the wider brand series.
Watch the complete film on YouTubeProject context
A baby-care company has to explain what connects its products while helping shoppers tell them apart. The selected Cute Seal work covers diapers, training pants, wipes, cotton tissues, sunscreen, a wash-and-care set and vitamin D. A brand film introduces the range; separate commercials give individual products room to be understood.
Delivered by Focus Media
How the work creates value
The Cute Seal website designed by Focus Media gives customers an ongoing place to explore the brand and its products. The brand film introduces the range, while the individual commercials give specific products a focused presentation.
Real work and delivery capability
Explore the current Cute Seal brand website designed by Focus Media and the published brand and product films. Product information in the films retains its original publication context; current specifications and instructions belong to the brand.

Focus Media designed Cute Seal’s current brand website, presenting its brand and product range alongside the company’s films.
Explore brand website
The 2016 baby-care brand film and the 2019 product commercials are publicly available, showing how different products were presented within one brand.
Explore published productionMore Focus Media work
Current updates and related insights
Explore recent films, project updates and ideas for your own business marketing.
FAQ
Focus Media designed Cute Seal’s current brand website and produced a baby-care brand film plus separate commercials for sunscreen, wash-and-care products and vitamin D. The website and films present both the overall brand and its products.
The brand film introduces the company and its product range. A product commercial concentrates on one item. Businesses can place each format on the relevant website page and use it in appropriate social content.
Yes. We can start with a priority product and plan the brand film, product commercials and platform versions around the product range, production needs and intended channels.
Start a project like this
Tell us which product you want to introduce and where you plan to share it. Focus Media will plan a focused brand or product film.
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