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Focus Media production archive · 2013–2014

Financial-brand storytelling, from short ads to company films.

Focus Media’s 2013–2014 archive features an Alpha Financial commercial and films released under the Chinese name 富诚集团 (Fu Cheng), from short ads to a New Year company film.

Historical Alpha Financial and 富诚集团 brand-film productions
Focus Media archive: Alpha Financial and films originally titled 富诚集团, published in 2013–2014.

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Project context

Different running times call for different kinds of introduction.

A 30-second commercial needs focus. A New Year company film can develop a broader story. These 2013–2014 productions show Focus Media’s experience creating different promotional formats for financial brands.

Delivered by Focus Media

Two historical brands. Four publicly available films.

  1. 01A 2014, 30-second Alpha Financial commercial
  2. 02A 2013, 30-second commercial titled 富诚集团
  3. 03The 2014 tax-services commercial titled 富诚集团财税广告篇
  4. 04The 2014 New Year company film titled 富诚集团2014年新年形象篇

How the work creates value

Explore the work by its original brand and format.

The Alpha Financial selection is a 30-second commercial. The 富诚集团 selection includes two 30-second commercials and a longer New Year company film. Original titles and dates keep the productions distinct while showing both short and extended brand storytelling.

Real work and delivery capability

Watch the original 2013–2014 productions.

This is a historical production archive. Brand names follow the original public videos. Contact details, services and professional views in those films may have changed; the page does not describe the organisations’ current ownership or offerings.

Historical Alpha Financial and 富诚集团 brand-film productions
Published work

Alpha Financial & Fu Cheng historical films

This is a historical production archive. Brand names follow the original public videos. Contact details, services and professional views in those films may have changed; the page does not describe the organisations’ current ownership or offerings.

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FAQ

Three questions about Alpha Financial & Fu Cheng historical films

When were these films published?

These public productions date from 2013–2014. Each film retains its own original publication date, separate from the date this portfolio page was assembled.

Why keep the original brand names?

The original names are part of the work’s context. Keeping them explains which brand and subject the film presented at the time, without importing later changes in branding or organisation.

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