Fu Cheng financial-services commercial (2014)
An early Focus Media financial-brand production, archived under its original brand name and publication year to show the team’s commercial production work.
Watch the complete film on YouTube
Vancouver commercial production · Fu Cheng Group
Fu Cheng Group: Commercials and a New Year Brand Film
One brand can have more than one story to tell. Focus Media produced a brand commercial, a tax services commercial and a New Year film for Fu Cheng Group, using different lengths to introduce the company and its services.
Selected Focus Media work
From the brand story to a short commercial.
Three historical Fu Cheng Group films show different approaches to a longer brand presentation and short commercials.
Explore the Upperland Studio production archiveFu Cheng | 2013–2014
Fu Cheng New Year brand film (2014)
An early Focus Media financial-brand production, archived under its original brand name and publication year to show the team’s commercial production work.
Watch the complete film on YouTube
Fu Cheng 30-second brand commercial (2013)
An early Focus Media financial-brand production, archived under its original brand name and publication year to show the team’s commercial production work.
Watch the complete film on YouTubeMore Focus Media work
Explore related brands and interview series.
Alpha Financial & Fu Cheng historical films
Simon Feng & Associates InterviewsProject context
A service introduction and a company story need different space.
A 30-second commercial can make a brief introduction. A longer New Year film gives the company more room to express itself. These three productions demonstrate different film formats for the same brand.
Delivered by Focus Media
Three films, each with its own purpose.
- 01A 30-second Fu Cheng Group brand commercial, published in 2013
- 02A 30-second tax services commercial, published in 2014
- 03A 3-minute, 25-second New Year brand film, published in 2014
How the work creates value
Plan each film around where and why it will be used.
A brand introduction, a service commercial and a seasonal film do not need to repeat the same message. This collection shows a company using different lengths and themes, offering a practical reference for planning a series of business films.
Real work and delivery capability
Watch the three Fu Cheng Group productions.
These films were published between 2013 and 2014. They retain the company name and imagery used at the time and show several forms of corporate film production.
Tax services commercial · 30 seconds
Fu Cheng Group tax services commercial
Published February 17, 2014.
Explore tax services commercial · 30 secondsBrand commercial · 30 seconds
Fu Cheng Group brand commercial
Published November 21, 2013.
Explore brand commercial · 30 secondsNew Year film · 3 minutes 25 seconds
Fu Cheng Group 2014 New Year film
Published February 17, 2014.
Explore new year film · 3 minutes 25 secondsCurrent updates and related insights
Continue with the thinking behind this work.
Explore recent films, project updates and ideas for your own business marketing.
FAQ
Three questions about Fu Cheng Group brand films
Which films are included in this project?
The collection includes a 2013 brand commercial, a 2014 tax services commercial and a 2014 New Year film. Both commercials run for 30 seconds.
Why create different types of film for one business?
Each type can serve a different purpose. A short commercial introduces a brand or service, while a longer film has room for a company story or an occasion.
Can we commission a series in stages?
Yes. Start with the film you need most, then plan later productions around your brand, services and important events. Each film should have a clear audience and intended use.
Start a project like this
Start with the Focus Media services behind this work
Turn your company’s different stories into purposeful films.
Tell us about the service or occasion you want to promote. We will help identify the first film to make.
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