HESCA Corporate Brand Film
A two-minute corporate film produced by Focus Media for HESCA, complementing the brand identity, website and marketing visuals.
Watch the complete film on YouTube
Brand identity · Trilingual website · Corporate film
HESCA: One clear brand. Three languages.
Building on HESCA’s logo, collateral and corporate film, Focus Media completed a new trilingual website design. The green identity remains within a light, gold-accented page system, giving English, Simplified Chinese and Traditional Chinese audiences a consistent way to explore the business.
THE REDESIGN · THREE LANGUAGES
One brand. A clear experience in three languages.
Simplified Chinese, Traditional Chinese and English share one visual and content system. Choose a language to explore the homepage and selected inner pages. Open any image for a closer look.
Completed trilingual website redesign · Selected design excerpts
简体中文
Homepage: the brand film sets the first impression
The green identity remains, gold accents highlight the next step, and the existing brand film becomes part of the opening experience.
Visit guide: make the next step clear
Explore the information, contact the clinic, then confirm the arrangements. A simple sequence prepares visitors for the next conversation.
Knowledge hub: a home for ongoing content
Visitor questions lead into distinct sections for visit guidance, science and company news—a structure ready for future content updates.
繁體中文
Homepage: the brand film sets the first impression
The green identity remains, gold accents highlight the next step, and the existing brand film becomes part of the opening experience.
Visit guide: make the next step clear
Explore the information, contact the clinic, then confirm the arrangements. A simple sequence prepares visitors for the next conversation.
Knowledge hub: a home for ongoing content
Visitor questions lead into distinct sections for visit guidance, science and company news—a structure ready for future content updates.
English
Homepage: the brand film sets the first impression
The green identity remains, gold accents highlight the next step, and the existing brand film becomes part of the opening experience.
Visit guide: make the next step clear
Explore the information, contact the clinic, then confirm the arrangements. A simple sequence prepares visitors for the next conversation.
Knowledge hub: a home for ongoing content
Visitor questions lead into distinct sections for visit guidance, science and company news—a structure ready for future content updates.
People shown in the homepage imagery come from the brand film or licensed material; they do not represent HESCA patients or clinic staff.
VISUALS CREATED FOR THIS BRAND
A distinctive visual language for cell science.
Translucent forms, gold detail and warm-white backgrounds connect these illustrations to the website. They are concept visuals, not microscope photographs or demonstrations of treatment outcomes.
Cell-inspired visual
Translucent forms and gold details bring a microscopic theme into the brand’s visual language.
Differentiation-inspired visual
A branching composition and generous space create a clear visual hierarchy for a complex subject.
Vesicle-inspired visual
Changes in scale and spacing create a light, ordered, science-inspired composition.
Mitochondrion-inspired visual
Warm whites and gold carry the same design language from the website into each illustration.
Brand identity → Trilingual website → Film & marketing assets
The completed design and film provide brand assets for the next phase. The wider marketing rollout is not yet fully underway.
Continue to the HESCA corporate film ↓Selected Focus Media work
Meet HESCA in two minutes.
From visual identity to film, Focus Media brings HESCA’s website and promotional content together. Watch the complete corporate film.
Explore the Upperland Studio production archiveProject context
Make the information—and the next step—clear.
HESCA’s website brings together business information, services, visit guidance and educational content. The redesign organises these around a clear reading journey, with corresponding structures across English, Simplified Chinese and Traditional Chinese.
Delivered by Focus Media
From established brand assets to a completed website design.
- 01HESCA brand logo design
- 02Completed website redesign in English, Simplified Chinese and Traditional Chinese
- 03Promotional collateral and marketing visual design
- 04Corporate film production
How the work creates value
Preserve the identity. Reorganise the experience.
The green logo preserves HESCA’s established identity, while gold accents and light backgrounds define the new page system. The homepage introduces the business and guides visitors to services, visit information and educational content. The same structure carries across all three languages, with existing collateral and film providing a content foundation for the wider rollout.
Real work and delivery capability
The brand foundations remain part of the story.
The logo and earlier website show HESCA’s original visual identity. The redesign retains the green wordmark within a new page system, alongside the existing collateral and corporate film.
Brand identity
HESCA Logo Design
The green wordmark and flowing lines establish the visual identity. The drawing-style presentation highlights the logo’s lines and brand colour.
Earlier website
From the Green Homepage to a Trilingual Redesign
The earlier website mockup shows how the logo, green hero design and content sections first came together. The new website design builds on that identity with a revised visual and information structure across three languages.
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FAQ
Three questions about HESCA Trilingual Website & Brand Design
What did Focus Media create for HESCA?
We designed HESCA’s logo, business website and promotional collateral, and produced its corporate film. This update presents the completed trilingual website design alongside the earlier brand and marketing work.
How does the website keep the brand consistent across three languages?
English, Simplified Chinese and Traditional Chinese share corresponding page structures, heading levels and navigation. The green logo preserves recognition, while gold accents and light layouts provide a consistent visual hierarchy for each language.
What stage has the project reached?
The new website design is complete; the wider integrated marketing rollout is not yet fully underway. This case presents the website design alongside the existing logo, collateral and film.
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