Brand website and AI agents · JIATENG
How do fashion, designer toys and premium ceramics share one website without losing their character? Focus Media developed JIATENG’s website around its founder’s artistic background and business goals. The project also includes AI agents for customer inquiries and staff training, extending the brand work into everyday service.
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JIATENG · Live website design
Soft tones, an image-card composition and large lifestyle photography create a consistent fashion identity. The homepage and individual collections have distinct roles, with the same brand character on mobile.
Fashion, spaces and lifestyle imagery form a card composition, supported by generous spacing and brand typography.
A vertical composition retains the brand imagery, key message and navigation.
Large contextual imagery and clear headings introduce the collection and invite further exploration.
Restrained colour and a considered image-and-text rhythm give lifestyle content a coherent brand presence.
Project context
JIATENG’s founder has a background in oil painting and clear expectations for how brands should be presented. Earlier design attempts had not met both that vision and the need to bring multiple brands together. Focus Media began with in-depth conversations about the brands, customers and business. AI-assisted research into fashion-management companies in Paris, New York, Milan and London informed the visual, narrative and page structure developed for JIATENG.
Delivered by Focus Media
How the work creates value
The project includes two agent roles. The sales agent addresses customer questions about brands and products. The training agent supports staff learning about the founder’s aesthetic approach, product knowledge and sales conversations. One practical scenario is introducing a fashion customer to the group’s designer toys, ceramics or tea in other stores within the same mall. Training content also covers workplace feedback and development paths, designed for learning in short sessions.
Real work and delivery capability
Explore the homepage and fashion and lifestyle pages to see how a shared visual structure brings the portfolio together while leaving room for each brand’s character. The pages show how that creative direction carries through into individual pieces of content.
Explore the homepage and fashion and lifestyle pages to see how a shared visual structure brings the portfolio together while leaving room for each brand’s character. The pages show how that creative direction carries through into individual pieces of content.
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Current updates and related insights
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FAQ
Start with the founder’s artistic background, brand choices and business goals, then investigate visual and editorial approaches that fit. For JIATENG, Focus Media combined AI-assisted research with in-depth founder conversations. The team and founder agreed on a creative direction, which shaped the website design and content structure.
The sales agent is designed for customer questions about brands and products. The internal agent supports staff learning about aesthetics, product knowledge, sales conversations, cross-store recommendations and workplace feedback. Content and access are planned for each audience separately.
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