Brand website and AI agents · JIATENG
Focus Media designed JIATENG’s brand website and provided AI agents for customer-facing sales and internal training. Brand presentation, customer conversations and staff learning each have a defined role in the project.
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JIATENG · Live website design
Soft tones, an image-card composition and large lifestyle photography create a consistent fashion identity. The homepage and individual collections have distinct roles, with the same brand character on mobile.
Fashion, spaces and lifestyle imagery form a card composition, supported by generous spacing and brand typography.
A vertical composition retains the brand imagery, key message and navigation.
Large contextual imagery and clear headings introduce the collection and invite further exploration.
Restrained colour and a considered image-and-text rhythm give lifestyle content a coherent brand presence.
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Project context
JIATENG brings together fashion and aesthetic lifestyle content. Its public presence introduces the brand, stores and experiences, while staff need a way to learn about the business. The website, sales agent and training agent serve these different audiences.
Delivered by Focus Media
How the work creates value
The website organises fashion, lifestyle, occasions and brand content. The sales agent serves customer conversations; the training agent serves employee learning. This puts AI into identifiable business tasks alongside the brand website.
Real work and delivery capability
From the homepage to fashion and lifestyle pages, the website introduces JIATENG through its visual identity and content. The project also includes sales and training agents for the business’s external and internal needs.
From the homepage to fashion and lifestyle pages, the website introduces JIATENG through its visual identity and content. The project also includes sales and training agents for the business’s external and internal needs.
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FAQ
It includes brand website design, a customer-facing sales AI agent and an internal training AI agent. The website presents the brand, while the agents serve customer communication and staff learning respectively.
A sales agent addresses customers and their product or service questions. A training agent supports employees with business knowledge and learning. Each should have content and access appropriate to its audience.
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