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Vancouver corporate video · Brand identity · Website development

SmartPEP: Make a specialist business easier to understand.

Customers need a clear introduction to a specialist business. Focus Media’s work for SmartPEP covered its logo, website, ecommerce and corporate films, bringing brand presentation, business information and video into one project.

Lifestyle scene with English and Chinese subtitles from a historical SmartPEP corporate film
Historical SmartPEP corporate film. Consult the brand for current product information.

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Project context

Turn specialist information into a clear business introduction.

SmartPEP is a Canadian biotechnology business. A website gives people information to read; a film can introduce that business through a visual narrative. Focus Media’s collaboration combined branding, website, ecommerce and film production, giving the company several formats for presenting its work.

Delivered by Focus Media

From business identity to an introduction and online sales.

  1. 01SmartPEP logo design
  2. 02Business website design and development
  3. 03Ecommerce website production
  4. 04Corporate promotional film production

How the work creates value

Let the website explain and the film introduce.

The logo establishes an identity. The website organises company and product information. Film uses imagery, subtitles and narrative to introduce the business, while ecommerce supports online sales. Focus Media created these pieces around one brand so customers have both information to read and a film to watch.

Real work and delivery capability

Explore the identity and corporate film.

The logo and historical film perform different jobs: one builds visual recognition, while the other introduces the company through a sequence of images. This collection focuses on brand and content production.

SmartPEP orange dotted symbol and green wordmark
Brand identity

The SmartPEP Logo

An orange dotted symbol and green wordmark create a distinctive visual identity.

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Lifestyle imagery with Chinese and English subtitles in SmartPEP’s historical corporate film
Corporate film

A Visual Business Introduction

The historical corporate film combines lifestyle imagery with Chinese and English subtitles to develop its brand narrative.

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Current updates and related insights

Continue with the thinking behind this work.

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FAQ

Three questions about SmartPEP Brand, Website and Films

What did Focus Media create for SmartPEP?

Our collaboration covered logo design, website design and development, ecommerce and corporate-film production. This page features selected brand material and historical film from that work.

How should a specialist company use its website and film?

The website can organise company, product and contact information. A film can introduce the business through imagery and narrative. We plan the emphasis around the business and use specialist product information after client confirmation.

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Make your expertise easier for customers to understand.

Tell Focus Media about your business and target customers. We can help plan your brand identity, website and corporate film.

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