A business with many locations needs its website to do more than introduce the brand. A customer usually arrives with three practical questions: which location fits my needs, which service should I book, and can I purchase or ask a question now?
When the answers sit across a corporate site, booking software, an online shop and a chat tool, the customer has to locate the next system alone. The new Big Feet digital platform begins with that real situation. It brings the public website, 20+ British Columbia locations, online booking, ecommerce and AI customer response into one branded entry point.
This launch was not simply about adding more pages
Focus Media organized the experience around the actions a customer needs to complete: understand a service, select a location, enter booking, buy online or ask the AI assistant about public location, service and price information.
The homepage and location information support the first decision. The custom booking entry and Jane RMT booking serve different appointment needs. The online store continues into products, cart and checkout. The website AI Assistant helps visitors find public information and the correct next step, while questions that require professional judgment remain with the human team.
The value of this structure is not putting every function on one screen. It is giving every customer action a clear destination.
What Focus Media delivered
- Brand website and information architecture for 20+ locations;
- Location and booking entry points designed for desktop and mobile use;
- Ecommerce product, cart and checkout journeys;
- An AI customer-response entry point connected to reviewed public business information;
- Consistent page titles, service facts, internal links and structured content for customers and search systems.
The public website can confirm that these functions exist. We do not turn a launch into an unsupported promise about traffic, rankings or sales. Business outcomes also depend on service delivery, pricing, location operations, ongoing content and customer experience.
What another multi-location business can learn from this project
First, design around the task the customer is trying to complete, not the company department that happens to own the software. Customers do not need to know which team runs each system. They need to know where to go next.
Second, mobile is not a smaller desktop website. When someone searches for a nearby location while travelling, location, contact details, hours and booking actions deserve priority over a long corporate introduction.
Third, AI customer response should use reviewed business information and know when to hand a question to a person. It is not a decorative chat box. It is part of the path into booking and sales communication.
If your company also manages multiple locations, services or booking systems, explore the full Big Feet digital platform case or the Focus Media Vancouver web design and development service. Bring one customer action you most want to improve, and we can identify the first connection worth building.
